Center 548 was the venue of the event, audience's entered via large freight elevators in anticipation of Lexus' announcement.
These elevators were illuminated with neon lights, which added to the futuristic ambiance. Once shuttled to the 2nd floor, the onlookers were greeted by a large white minimalistic room and bathed in soft blue lighting.
Residing at the center of the room was a large white shell, underneath this futuristic canopy was Lexus' vision for the future.
Stage Call had the honor of supplying stagehands for an event that may be viewed, in the future, as a turning point in car engineering, much in the same way as I-POD's or flat screen televisions were viewed to be revolutionary in their own markets.
Below is the stunning promo that played from projectors onto the giant walls of the venue.
Below is the televised announcement.
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